Tag: content strategy
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Alright, let’s talk, not like those marketers that sound like they swallowed a whole textbook. Just you because this email list is very important. In fact, it’s one of the smartest things you can build as a new creator, even though most people won’t tell you the truth about it. Social media is very interesting.…
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You know, sometimes I sit back and laugh when people say things like, “I want to start a podcast because it looks so easy.” Easy? My friend, nothing is easy in this life. Even sleeping is not easy for some people. In fact, there are people who go to bed physically exhausted, and still, sleep…
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Let me tell you something many creators will not admit publicly: Creating content is easy. Turning it into money is the real work. In 2025, content alone is not enough becauseEverybody is posting.Everybody is tweeting.Everybody is editing videos.Everybody is trying to go viral. But virality does not equal value and value does not automatically equal…
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Let me start with a truth many creators don’t want to hear: your breakthrough is not always in your talent, sometimes, it is in someone else’s audience. You can be gifted, disciplined, consistent, and full of brilliant ideas, but if you keep trying to grow in isolation, it will be like using a bucket to…
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You know that feeling when you want to create content, but your brain suddenly wouldn’t create ideas. One minute you’re pumped, ready to shoot, and the next you’re staring at your phone with no inspiration. I’ve been there so many times, but with time, I noticed something: content is actually everywhere. The real problem is…
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You see, one thing I’ve learned about this internet hustle is that timing is everything. You can post the most creative content, but if you miss the wave of what people are talking about, it’ll just sit there. No likes, no comments, no views. You’ll even start checking your Wi-Fi thinking something’s wrong. But once…
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Let’s be honest, content creation these days can feel like running a marathon in Lagos traffic. You wake up full of ideas, then boom… brain freeze. You’re staring at your phone like, “What exactly am I even posting today?” If you’ve ever been there, don’t worry, you’re not alone. Even the most creative people get…
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Let’s be honest; most people think you need a million followers before you can make money online. But that’s not true. You don’t need to be famous to earn from social media. What you need is influence, and influence has nothing to do with numbers. I know someone with barely 2,000 followers on Instagram who…
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Let’s be honest. Everybody wants to be a creator these days. You open Instagram, someone is teaching you “how to make 1 thousand dollars from your phone.” You scroll on TikTok, another person is preaching about becoming your own boss. It’s like everybody suddenly became a brand overnight. But here’s the truth nobody likes to…
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Let’s be honest, creating content every day can feel like small madness. You post one short video on Instagram, and by evening, Twitter wants a thread. LinkedIn is there looking at you with that “share something insightful” face. Meanwhile, TikTok is screaming for trends and YouTube is like, “Ok, long-form please!” But here’s the thing:…