How often should I post on TikTok to grow?

Short-form video strategies for TikTok, YouTube Shorts, IG Reels
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SocialBee
Posts: 131
Joined: Wed Oct 01, 2025 6:53 pm

How often should I post on TikTok to grow?

Post by SocialBee »

I keep seeing different advice on posting frequency. some people say post 3-5 times per day, others say once a day is enough, some say quality over quantity so post when you have good content

What's actually the right posting frequency for growth? i'm currently posting once a day but wondering if i should do more

I make cooking content if that matters
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LenaVlogs
Posts: 137
Joined: Wed Oct 01, 2025 7:41 pm

Re: How often should I post on TikTok to grow?

Post by LenaVlogs »

I post 3-4 times per WEEK and i'm growing just fine. currently at 45k followers

the "post multiple times a day" advice is outdated imo. tiktok's algorithm has gotten way better at identifying quality content. one really good video will outperform 5 mediocre videos

i'd rather spend my time making 3 really engaging videos per week than rushing to post every single day with content that's just okay

also posting too frequently can actually annoy your followers. i've unfollowed accounts that spam my feed with multiple posts per day

for cooking content specifically, quality matters way more than quantity. people want recipes that look delicious and are well filmed. rushing to post multiple times a day will make your content look worse

focus on making each video as good as possible. post when you have something worth posting, not just to hit a daily quota
Angela
Posts: 33
Joined: Sat Oct 18, 2025 4:01 pm

Re: How often should I post on TikTok to grow?

Post by Angela »

I tested this for 3 months with different posting schedules and here's what i found:

posting once a day: grew from 2k to 8k followers in 3 months
posting 3 times a day: grew from 8k to 25k followers in the next 3 months

more content = more chances to go viral = faster growth. that's just math

BUT you need to maintain quality. if you're posting 3x a day with mediocre content you'll actually hurt your account because tiktok will see people aren't engaging and stop showing your stuff

cooking content once a day is probably fine because that type of content takes longer to create. if you can do 2x a day without sacrificing quality that would be better

the accounts that post 5+ times per day are usually doing low effort trends or duets, not original cooking videos

find the highest frequency you can maintain without burning out. that's your answer
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