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What are the 4 pillars of SEO?

Posted: Fri Oct 31, 2025 5:29 pm
by Tems
The mentor told me to focus on the "4 pillars" but didn't explain what they are. What is this?

Re: What are the 4 pillars of SEO?

Posted: Sat Nov 01, 2025 5:09 pm
by SocialBee
I think the 4 pillars of SEO are :
  • Make your site work properly
  • Create good content
  • Optimize that content
  • Get other sites to link to you
Same thing, less jargon

Start with #2 (good content). Nothing else matters if content sucks

Re: What are the 4 pillars of SEO?

Posted: Sat Nov 01, 2025 5:10 pm
by LenaVlogs
The 4 pillars are the basics you need to get right:

Pillar 1: technical seo
  • Site loads fast
  • Works on mobile
  • No broken links
  • Proper site structure
  • This is foundation everything else sits on
Pillar 2: content
  • High quality articles/videos
  • Answers user intent
  • Better than competition
  • Regularly updated
  • This is what actually ranks
Pillar 3: on-page optimization
  • Keywords in right places
  • Proper headers (h1, h2, h3)
  • Meta descriptions
  • Internal linking
  • This helps search engines understand your content
Pillar 4: off-page/authority
  • Backlinks from other sites
  • Brand mentions
  • Social signals
  • This tells google you're trustworthy
Most beginners focus only on pillar 3 (keywords) and ignore the others

You need all 4 working together