What are the 4 pillars of SEO?

[Tems]

The mentor told me to focus on the "4 pillars" but didn't explain what they are. What is this?

[SocialBee]

I think the 4 pillars of SEO are :

• Make your site work properly
• Create good content
• Optimize that content
• Get other sites to link to you

Same thing, less jargon

Start with #2 (good content). Nothing else matters if content sucks

[LenaVlogs]

The 4 pillars are the basics you need to get right:

Pillar 1: technical seo

• Site loads fast
• Works on mobile
• No broken links
• Proper site structure
• This is foundation everything else sits on

Pillar 2: content

• High quality articles/videos
• Answers user intent
• Better than competition
• Regularly updated
• This is what actually ranks

Pillar 3: on-page optimization

• Keywords in right places
• Proper headers (h1, h2, h3)
• Meta descriptions
• Internal linking
• This helps search engines understand your content

Pillar 4: off-page/authority

• Backlinks from other sites
• Brand mentions
• Social signals
• This tells google you're trustworthy

Most beginners focus only on pillar 3 (keywords) and ignore the others

You need all 4 working together