How to stand out when everyone is making similar content?

[Precious]

I'm in the productivity niche and i feel like I'm saying the same things as thousands of other creators. time management, morning routines, productivity apps - it's all been covered a million times

How do you make content that stands out when your niche is saturated?

[Flaky]

Don't try to be different. try to be specific

productivity is broad. but "productivity for single parents working night shifts" is specific

ways to differentiate in saturated niches:

1. target a specific sub-audience

• not "productivity tips" → "productivity for ADHD entrepreneurs"
• not "fitness advice" → "fitness for people over 50 with joint pain"
• not "cooking tutorials" → "5-ingredient meals for college dorms"

2. add your unique perspective

• what's your background? (engineer approach to productivity?)
• what's your personality? (funny, serious, skeptical?)
• what do you believe that others don't?

3. challenge common advice

• "why morning routines don't work for most people"
• "I tried every productivity app for a year - here's why I quit them all"
• hot takes get attention

4. show the process, not just results

• everyone shows success. show struggles and failures
• document real experiments
• "I tried Pomodoro technique for 90 days - raw results"

5. production quality/style

• minimalist aesthetic vs high-energy editing
• animation vs talking head
• cinematic vs raw and authentic

my differentiation:
I'm in fitness (super saturated) but my angle is: "evidence-based fitness that debunks bro science"

same topic, different approach. my audience comes for the skeptical, research-backed perspective

exercise for finding your angle:

1. list 10 popular productivity creators
2. note what makes each one different
3. identify what's NOT being covered
4. combine your unique traits with underserved angle

you're not competing with everyone in productivity. you're finding your audience within productivity

[Dre]

You don't need to stand out. you need to be better

stop trying to find a gimmick. just make better content than everyone else

what "better" actually means:

1. more thorough

• most videos are surface-level. go deep
• if everyone makes 5-minute videos, make a 20-minute comprehensive guide
• actually teach, don't just entertain

2. better production

• clearer audio
• better lighting
• tighter editing
• professional thumbnails

3. more helpful

• include timestamps
• add downloadable resources
• answer questions others skip
• follow up with additional resources in description

4. more authentic

• show real results, not just theories
• admit what doesn't work
• be honest about difficulties

example:

everyone's video: "5 productivity tips" - generic list, 3 minutes, vague advice

your video: "I tested 47 productivity methods for 6 months - here are the only 5 that actually worked (with data)" - specific, detailed, credible

the content landscape:

• 5% truly great content
• 15% good content
• 80% mediocre content

you don't need a unique angle. you need to be in the top 5%

most creators are lazy. they make surface-level content because it's easy. be the one who goes deeper

instead of asking: "how do I stand out?"
ask: "how do I make this the best resource on this topic?"

quality is the ultimate differentiator