What's better - niching down or staying broad?

[Precious]

I'm trying to figure out my content strategy and I keep going back and forth on this. everyone says niche down but then i see huge creators who make content about everything

Should I focus on one specific topic or make content about multiple things i'm interested in? i don't want to pigeonhole myself but i also want to grow

[Flaky]

Start narrow, expand later - that's the winning strategy

Here's the truth: broad channels only work if you already have an audience

why niching down works for growth:

• algorithms can categorize your content easily
• audience knows exactly what they're subscribing for
• you become known as the go-to person for that topic
• easier to rank/get discovered in search
• sponsorships are easier when you have clear niche

my growth comparison:

attempt 1 (broad content):

• posted about fitness, productivity, tech reviews, travel
• 6 months: 340 subscribers
• people were confused what my channel was about

attempt 2 (niche content):

• only posted about home workouts for beginners
• 6 months: 4,200 subscribers
• clear value proposition

the expansion strategy:

1. months 0-12: hyper-focused on one specific niche
2. months 12-24: gradually expand to related topics
3. months 24+: can explore broader content, audience trusts you

example progression:

• start: "budget meal prep for college students"
• expand to: "healthy eating on a budget"
• eventually: "college lifestyle tips" (fitness, studying, budgeting, etc)

big creators started niche and earned the right to go broad. you haven't earned that yet

[Dre]

Niche doesn't matter as much as personality

I make content about random topics i find interesting - tech, philosophy, productivity, lifestyle, travel. currently at 15k followers and growing steadily

what actually matters:

• consistent personality/perspective - my "vibe" is consistent even if topics vary
• quality over categorization - every video is genuinely valuable
• authentic interest - i only make videos about things i care about
• target audience overlap - my topics appeal to similar type of person

people don't follow niches, they follow people

the "lifestyle niche":
instead of thinking "i need one topic," think about who you're creating for

my channel isn't "tech reviews" - it's "content for curious millennials who like to optimize their lives"

that lets me talk about:

• productivity apps (tech)
• morning routines (lifestyle)
• book recommendations (education)
• travel tips (adventure)

all different topics, same audience

if forcing yourself into one niche makes you miserable, you'll burn out and quit

better to make varied content you enjoy than force niche content you hate