Rising Creators Forum

I have about 40 blog posts from the past year and most of them aren't ranking well. Should I focus on writing new content or optimizing the posts I already have?

What's the process for updating old posts to improve their rankings?

optimizing old content is one of the fastest ways to increase traffic

i increased my blog traffic by 60% in 3 months just by updating existing posts instead of writing new ones

my optimization process:

step 1: identify posts to optimize

• posts ranking positions 8-20 (page 1-2)
• posts with declining traffic
• posts on topics you can expand

step 2: research what's ranking now

• google your target keyword
• analyze top 3 results
• note what they cover that you don't
• check their word count, structure, depth

step 3: update the content

• add missing sections/information
• update outdated info and dates
• improve formatting (add headers, lists, images)
• expand thin sections
• add more examples or screenshots
• improve intro and conclusion

step 4: optimize on-page seo

• improve title tag (make it more clickable)
• rewrite meta description
• add/improve internal links
• optimize images with alt text
• check keyword usage (don't stuff, but include naturally)

step 5: update publish date

• change publish date to current date
• tells google this is fresh content
• can boost rankings significantly

results from my optimization:

• post that ranked #12 moved to #3 after update
• traffic to that post went from 20/day to 180/day
• took me 2 hours to optimize vs 6 hours to write new post

optimization is often better ROI than new content

aim to optimize 2-3 posts per week. prioritize posts that are close to page 1 already

Updating old posts is fine but don't neglect new content creation

I see too many bloggers get stuck in "optimization mode" and stop publishing new posts. that's a mistake

why you still need new content:

• expands your keyword coverage
• builds topical authority
• keeps site active (google likes fresh content)
• gives you more chances to rank

my balanced approach:

• 60% of time: creating new content
• 40% of time: optimizing existing content

when to prioritize optimization:

• you have 50+ posts already
• you have posts ranking positions 5-15
• your niche is well-covered on your blog

when to prioritize new content:

• you have under 30 posts
• you haven't covered your niche thoroughly
• you're building initial authority

with 40 posts, you should be doing both. maybe write 2 new posts per week and optimize 1 old post per week

don't fall into the trap of endless optimization. sometimes the best thing for your blog is just more comprehensive coverage of your topic