How often should I publish new blog posts?

[LenaVlogs]

I'm trying to figure out the right posting frequency. i see some blogs post daily, others once a month

What posting schedule is best for SEO and growth? i can probably manage 1-2 posts per week realistically

[SocialBee]

consistency matters more than frequency

i tested different publishing schedules:

daily posts for 3 months:

• 90 posts published
• burned out hard
• quality suffered
• traffic: grew to 400 visitors/day

weekly posts for 6 months:

• 24 posts published
• much higher quality
• sustainable pace
• traffic: grew to 1,200 visitors/day

lesson: fewer high-quality posts beat many mediocre posts

recommended posting frequency by experience level:

• complete beginner: once a week (gives you time to learn and improve)
• intermediate: 2-3 times per week (if you can maintain quality)
• established blog: focus on updating old content, post 1-2 new posts per week

what google cares about:

• regular updates (not necessarily daily)
• fresh content added over time
• comprehensive coverage of topics

publishing one amazing post per week beats seven mediocre posts per week every single time

pick a schedule you can sustain for years, not months. this is a marathon

[SarahVlogs]

I’m going to disagree: more content = faster growth, period

when i increased from 1 post per week to 3 posts per week, my traffic growth tripled

why posting frequency matters:

• more posts = more keywords you can rank for
• more indexed pages = more authority signals
• more content = more internal linking opportunities
• faster topical authority

my growth comparison:

blog 1 (1 post/week):

• after 12 months: 52 posts, 600 visitors/day

blog 2 (3 posts/week):

• after 12 months: 156 posts, 2,400 visitors/day

same niche, same quality. 4x the traffic with 3x the posting frequency

"but what about quality?" - you can maintain quality at higher volume if you:

• batch research and writing
• use templates for common post types
• outsource editing/formatting
• repurpose content from other platforms

1-2 posts per week is fine if that's all you can do. but don't pretend higher frequency doesn't matter. it absolutely does

the fastest growing blogs in every niche publish 3-5+ times per week. that's not a coincidence