I'm confused about hashtag strategy on tiktok. Should I use popular hashtags with millions of views or smaller niche hashtags? How many hashtags should I use?
right now i'm using like 10-15 hashtags on every video including #fyp #foryou #foryoupage but i don't think it's helping
What hashtag strategy actually works for getting on the for you page?
Best hashtags for TikTok growth?
Re: Best hashtags for TikTok growth?
Hashtags do matter but not the way most people think
using #fyp and #foryoupage is pointless because those don't tell tiktok anything about your content. they're just spam at this point
here's my strategy that actually works:
- 1-2 broad hashtags (#cooking #fitness #fashion whatever your niche is)
- 2-3 specific hashtags (#veganrecipes #homeworkout #thriftedfashion)
- 1 tiny niche hashtag under 100k views to help you rank in that specific search
This helps tiktok understand exactly what your content is about and who to show it to. i also look at what hashtags are being used by creators in my niche who are getting good views
the reason to use hashtags isn't to "game the algorithm" it's to help tiktok categorize your content correctly so it shows up for the right audience
also hashtags help with tiktok search. people actually search hashtags to find specific types of content so using relevant ones can get you discovered that way too
using #fyp and #foryoupage is pointless because those don't tell tiktok anything about your content. they're just spam at this point
here's my strategy that actually works:
- 1-2 broad hashtags (#cooking #fitness #fashion whatever your niche is)
- 2-3 specific hashtags (#veganrecipes #homeworkout #thriftedfashion)
- 1 tiny niche hashtag under 100k views to help you rank in that specific search
This helps tiktok understand exactly what your content is about and who to show it to. i also look at what hashtags are being used by creators in my niche who are getting good views
the reason to use hashtags isn't to "game the algorithm" it's to help tiktok categorize your content correctly so it shows up for the right audience
also hashtags help with tiktok search. people actually search hashtags to find specific types of content so using relevant ones can get you discovered that way too
Re: Best hashtags for TikTok growth?
Okay so i'm going to tell you something that might be controversial: hashtags barely matter on tiktok
tiktok's algorithm can understand your content from the video itself, the text overlay, and the audio. hashtags have way less impact than they do on instagram
I stopped using hashtags completely for 2 weeks to test this and my views didn't change at all. the algorithm knows what my videos are about without hashtags
that said, if you want to use them:
- use 3-5 relevant hashtags, not 15
- don't use #fyp #foryou #viral because literally everyone uses those and they don't help
- use niche hashtags that describe your actual content
- consider using one trending hashtag if it's relevant
but honestly spend your time making better hooks and improving watch time instead of obsessing over hashtags. that'll have way more impact on your growth
tiktok's algorithm can understand your content from the video itself, the text overlay, and the audio. hashtags have way less impact than they do on instagram
I stopped using hashtags completely for 2 weeks to test this and my views didn't change at all. the algorithm knows what my videos are about without hashtags
that said, if you want to use them:
- use 3-5 relevant hashtags, not 15
- don't use #fyp #foryou #viral because literally everyone uses those and they don't help
- use niche hashtags that describe your actual content
- consider using one trending hashtag if it's relevant
but honestly spend your time making better hooks and improving watch time instead of obsessing over hashtags. that'll have way more impact on your growth