TikTok vs Instagram Reels - which grows faster?

Short-form video strategies for TikTok, YouTube Shorts, IG Reels
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SocialBee
Posts: 131
Joined: Wed Oct 01, 2025 6:53 pm

TikTok vs Instagram Reels - which grows faster?

Post by SocialBee »

I can't decide whether to focus on tiktok or instagram reels. i've been trying both but honestly it's exhausting and i feel like i'm doing a bad job at both

Which platform is easier to grow on right now? i make comedy skits and relatable content

from what i can tell tiktok has better reach for new creators but instagram has better monetization options. Is that accurate?
Angela
Posts: 33
Joined: Sat Oct 18, 2025 4:01 pm

Re: TikTok vs Instagram Reels - which grows faster?

Post by Angela »

I’ve grown faster on tiktok but made more money on instagram, so it depends what your goal is

The tiktok algorithm is way more generous to new creators. i got to 10k followers in 2 months on tiktok. took me 8 months to get 10k on instagram

BUT instagram followers are more valuable. higher engagement rate, easier to sell products or get brand deals, and the audience tends to have more buying power

for comedy content specifically i'd say start with tiktok because the algorithm is better at pushing funny content. once you have some videos that do well on tiktok, repurpose the best ones to reels

you don't need to create unique content for both platforms. just post to tiktok first, see what performs well, then post those winners to instagram a day or two later
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LenaVlogs
Posts: 137
Joined: Wed Oct 01, 2025 7:41 pm

Re: TikTok vs Instagram Reels - which grows faster?

Post by LenaVlogs »

I’m going to disagree and say instagram reels are better if you're thinking long term

tiktok growth might be faster but the platform is less stable. accounts get shadowbanned randomly, trends change overnight, and there's always drama about the app getting banned in different countries

instagram is owned by meta so it's not going anywhere. plus instagram has way better creator tools - you can add links, sell products, run ads, and the dms are better for working with brands

I also think instagram audiences are more loyal. on tiktok people follow thousands of accounts and never see your content again. on instagram people actually check their feed and stories

for comedy skits instagram is perfect because people share reels in dms way more than they share tiktoks. that sharing is how you grow

start with instagram and be consistent there. you can always expand to tiktok later
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