Rising Creators Forum

I just started posting on tiktok last week and my videos are getting like 200-400 views which i guess is okay but i see people saying their first video got 50k views and went viral

Is there actually a strategy to go viral or is it just random luck? i'm posting dance videos and lifestyle content but nothing is taking off

What did you do to get your first viral video on tiktok? or does it just happen randomly?

Honestly chasing virality is the wrong approach. i've had videos get 2M views that did nothing for my account long term and videos with 20k views that got me way more engaged followers

focus on making content for a specific audience instead of trying to appeal to everyone. Dance and lifestyle content is too broad - niche down to something like "get ready with me for college" or "dance tutorials for beginners" or whatever

I post 1-2 videos per day consistently and my average views have steadily climbed from 500 to 5k over 4 months. That's way more sustainable than getting one random viral video

Tiktok's algorithm favors accounts that post frequently. if you only post once or twice a week you're not giving the algorithm enough content to figure out who your audience is

Don't worry about going viral, worry about building an actual audience that cares about your content

200-400 views on a new account is actually decent, tiktok is testing your content with small audiences first to see how they respond

I got my first viral video (1.2M views) after posting for 3 weeks. it wasn't luck though, here's what i learned:

the video that went viral had:
- a hook in the first 1 second that made people stop scrolling
- text overlay asking a question that made people want to watch til the end
- trending audio (this matters way more than people think)
- posted at 7pm on a wednesday

dance videos are super saturated so you need something unique. everyone can dance, why should people watch YOU specifically?

also tiktok rewards completion rate more than anything. if people watch your whole video and rewatch it, tiktok shows it to more people. so make shorter videos (7-12 seconds) that people will watch multiple times