Rising Creators Forum

I heard someone mention the "golden triangle" in SEO. What is this referring to?

The golden triangle refers to where people look on google search results

Eye tracking studies show:

• People look at top left first (position #1)
• Eyes move in F-pattern down the page
• Top 3 results get 75% of clicks
• Results below fold get almost nothing

Why it matters:

• Ranking #1 vs #5 is huge difference in traffic
• Even ranking on page 1 isn't enough if you're position 8-10
• Title and meta description need to grab attention

How to win the golden triangle:

• Target keywords you can actually rank top 3 for
• Write titles that stand out from competitors
• Get featured snippets when possible
• Optimize for click through rate

Basically: top 3 rankings or bust. Page 2 might as well not exist

Golden triangle is less relevant now with all the changes to search results

Now you've got:

• Ads at top
• Featured snippets
• People also ask boxes
• Knowledge panels
• Video results
• Image packs

Sometimes organic result #1 is halfway down the page

Focus on getting featured snippets and appearing in "people also ask" sections

Those get way more visibility than traditional #1 ranking now

SEO is changing. I can't just think about 10 blue links anymore.