Best way to cross-promote content across platforms?

[Precious]

I'm creating content for youtube, tiktok, and instagram but it feels like i'm running three separate channels. should i be posting the same content everywhere or creating unique content for each platform?

How do you manage multiple platforms without burning out?

[Flaky]

Create once, publish everywhere - that's the only sustainable approach

making unique content for each platform is a recipe for burnout. here's my system:

my content creation workflow:

step 1: create the "main" piece

• one long-form youtube video (10-15 minutes)
• this is my "pillar content"
• takes 6-8 hours to produce

step 2: chop it up

• pull 5-7 clips (60-90 seconds each)
• these become tiktoks and reels
• takes 1-2 hours

step 3: adapt for each platform

• youtube: full video
• tiktok: clips with trending sounds
• instagram reels: same clips, adjusted captions
• youtube shorts: vertical versions of clips
• twitter: share youtube link with key takeaway
• linkedin: text post with key lesson, link to video

time investment:

• total creation time: 8-10 hours per week
• results: content on 6 platforms
• vs creating unique content: would take 30+ hours

tools that help:

• opus clip (auto-finds best clips from long video)
• repurpose.io (auto-posts to multiple platforms)
• buffer/hootsuite (scheduling)

one piece of good content is better than five pieces of mediocre content

focus your effort on one platform's content, then distribute it everywhere

[Dre]

I'm going to disagree: each platform needs its own strategy

I tried the "post everywhere" approach and my engagement sucked across all platforms. when i made platform-specific content, everything improved

why platforms are different:

youtube:

• long-form, educational content
• people want depth and detail
• watch on desktop/tv often

tiktok:

• short, entertaining, fast-paced
• trends and sounds matter
• mobile consumption only

instagram:

• aesthetic and visual focus
• lifestyle content performs best
• more curated, less raw

twitter:

• text-based thoughts and discussions
• timely and conversational
• not video-first

my approach:

• primary platform: youtube (where i put most effort)
• secondary platform: tiktok (original content 3x/week)
• tertiary: instagram (repurpose from youtube/tiktok)
• bonus: twitter (share thoughts, not content)

trying to be everywhere equally means you're mediocre everywhere

pick 1-2 platforms to focus on. do those really well. the audience will find you

repurposing is fine for clips, but your strategy and approach should be platform-native