Rising Creators Forum

I want to build a personal brand but I work 9-6 every day and i'm exhausted by the time i get home. Weekends are for errands and catching up on life

How do people with full time jobs find time to consistently create content and build a brand? i feel like i'm already maxed out on time

I work full time and built my brand to 8k followers over 18 months. It's hard but possible with the right systems

my schedule:
- wake up 6am, create content 6-7:30am before work (this is sacred time)
- lunch break: engage on social media, reply to comments (30 min)
- evenings: only 1-2 nights per week for content creation (tues/thurs)
- sundays: 3 hours for batch planning/filming

the key is batching and systems:
- i film 4 videos in one sitting on sunday
- i schedule posts a week in advance
- i reuse content across platforms (1 video becomes a youtube video, 3 tiktoks, 2 instagram reels)
- i use templates for everything to save time

you don't need hours every day. i spend maybe 10 hours per week total and that's enough to stay consistent

what you DO need:
- clear priorities (i sacrificed tv and random scrolling)
- energy management (early morning is my best time)
- efficient systems (don't reinvent the wheel each time)

also lower your standards at first. my early content was rough but i posted anyway. you can improve quality as you go

If this is important to you, you'll find the time. but it requires sacrifice

You don't need to create content every day or even every week

I post once every 2 weeks and I'm growing fine (currently at 5k followers after 2 years). slower growth but sustainable and i'm not burned out

my approach:
- quality over quantity always
- one really good piece of content every 2 weeks
- spend my limited time making that one piece excellent
- repurpose it across platforms

i'd rather grow slowly while maintaining my sanity than burn myself out trying to post daily while working full time

also consider what type of content fits your schedule:
- twitter/linkedin text posts (takes 10 minutes)
- carousel posts (can batch create)
- long form youtube videos (can film once a month)

pick content formats that match your available time. Don't try to do youtube, tiktok, instagram, twitter all at once

start with ONE platform and ONE content type. master that before expanding

building a personal brand is a marathon not a sprint. slow and steady wins if it means you don't quit from burnout