Rising Creators Forum

I've been creating content for 3 months and I'm all over the place. One week i'm posting about fitness, next week it's productivity tips, then I'm making comedy skits. My audience is confused and i'm not growing

Everyone says "find your niche" but how do you actually figure out what your niche should be? i have multiple interests and i don't want to box myself in

How did you find your niche?

I struggled with this for 6 months before i finally committed to a niche and that's when my growth exploded

here's how i found mine:
1. made a list of topics i could talk about for hours without getting bored
2. researched which of those topics had audience demand (searched on youtube, tiktok, reddit)
3. looked at what's already out there and found gaps
4. picked the intersection of what i'm good at + what i enjoy + what people want

My mistake was thinking niche = one narrow topic forever. That's not true. Your niche is more about WHO you serve, not just WHAT you talk about

example: instead of "fitness" (too broad), i went with "fitness for busy professionals who work from home" (specific audience)

this let me still cover multiple topics (workouts, nutrition, productivity, mental health) but all through the lens of my specific audience

you're not boxing yourself in, you're focusing your message so the right people can find you. you can always expand later once you build an audience

the confused audience you have now will never convert to loyal followers. pick something and commit for at least 6 months before changing

Controversial take: you don't need to niche down as much as people say

I'm a "multipassionate creator" - i post about books, productivity, mental health, and lifestyle content. my follower count is 15k and growing steadily

What matters more than picking a narrow niche is having a consistent VIBE and personality. my content is all connected by the theme of "intentional living" even though the specific topics vary

People follow creators they connect with, not just topics. if your personality and values come through consistently, people will follow you for YOU regardless of whether every post is about the same thing

That said, when you're starting out (under 1k followers) it does help to be more focused so people understand what they're signing up for. but once you have an established audience, you can branch out

My advice: pick 2-3 related topics that share a common theme or audience. not 10 random topics, but not just 1 hyper-specific thing either. find the middle ground

also look at your analytics - which content gets the best engagement? double down on that naturally