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LinkedIn vs Twitter for building personal brand?
Posted: Tue Oct 21, 2025 5:20 am
by SocialBee
I'm trying to decide whether to focus on linkedin or twitter for building my personal brand. i work in tech/software development and i'm not sure which platform makes more sense
linkedin seems more professional but twitter seems more active and engaging. what's been your experience?
Re: LinkedIn vs Twitter for building personal brand?
Posted: Tue Oct 21, 2025 5:35 am
by LenaVlogs
If you're in tech/software dev, linkedin is way more valuable for career growth and making money
here's why i chose linkedin:
- people on linkedin are there for professional networking and opportunities
- way easier to get clients, job offers, and partnerships
- less noise and competition compared to twitter
- posts have longer lifespan (my posts get engagement for days, twitter is only a few hours)
- better for establishing expertise and authority
my linkedin stats after 8 months:
- 8,500 followers
- 3 consulting clients from DMs ($25k total)
- 2 job offers
- multiple speaking opportunities
my twitter after 8 months:
- 12,000 followers
- 0 direct opportunities
- lots of engagement but no real business value
twitter is great for community and staying up to date with news. linkedin is great for actual professional opportunities
for tech specifically, linkedin is where decision makers and hiring managers are. twitter is where other developers hang out and argue about frameworks
start with linkedin if your goal is career/business growth. use twitter as a secondary platform for fun
Re: LinkedIn vs Twitter for building personal brand?
Posted: Tue Oct 21, 2025 5:35 am
by RisingAdmin
I’m going to completely disagree and say twitter is way better for building a real personal brand
linkedin is full of performative corporate posts and fake hustle culture. twitter is where actual conversations happen and real communities form
advantages of twitter:
- people are more authentic and less "corporate"
- easier to go viral and reach large audiences
- better for building genuine relationships with people in your industry
- the developer community on twitter is massive and super supportive
i've gotten freelance work, made actual friends, and learned more from twitter than i ever did on linkedin
linkedin feels like everyone is trying to sell you something or flex their achievements. twitter feels like real people sharing real thoughts
for tech/software specifically, tech twitter is where all the interesting discussions happen. new tools get discovered on twitter first. communities form around twitter, not linkedin
my recommendation: be active on both but twitter should be your priority for community building. use linkedin to occasionally post your wins and stay visible to recruiters
twitter for building your brand and network, linkedin for capitalizing on opportunities