Keyword is important but it is not everything. The algorithm favours content that resonates with viewers and keep them watching. Trending topics presented in a quality content helps retain viewers. Stuffing videos with videos can really backfire-people may stop watching.

I completely agree that there is no perfect way to build a brand. You never know what may resonate with people. For my websites and blog, there were times when the data from Google Search Console and Analytics weren't encouraging considering my efforts. I just picked myself up and contnued ...

Ensure you make use of the analytics so that you can test different video formats. Some niches do better with voiceovers than texts only. One thing that I have also tried is posting regularly at peak times. From the analytics, find out when your audience is very active.

Engagement with the video is more important than just views. Shares, comments and likes would make people stick around longer than just views. Views can only last if people who are genuinely interested in your content are attached. If people share your content, for example. your subscriber base will ...